The methodology behind 80+ founders who shipped real AI products — not pitch decks, not prototypes that died on a whiteboard. 80% launched an MVP or advanced their career within 90 days of finishing.
AI Furnace
A working session, not a lecture. Walk in with your idea, leave with your market mapped — competitors plotted, red ocean vs. blue ocean drawn, and the one whitespace move only you can make. Dinner, workshop, and networking with NYC founders.
Get a ticket →Selected press, podcasts, and stages. Scroll the reel.
Technical literacy isn't replacing the MBA. It's revealing what the MBA was actually selling: access. What's left now is operational execution.
Why AI is already furniture, not a differentiator. What's actually left to own when everyone rents the same models. And how the best leaders decide what not to build, and see what's coming before their competitors do.
A fireside chat with Jason Feinberg of KOSIGN on what it actually takes to scale music tech: trust, rights, and the messy middle between idea and impact.
Masterclass
A sold-out masterclass on a Manhattan rooftop, oversubscribed 8x. Founders pressure-testing what's actually worth building before they build it.
Read the recap ↗
A live preview of the 6-week AI Startup program Alisha teaches in partnership with Kyros Prep — what students build, how it works, who it's for. Open to high schoolers and the parents figuring out what AI literacy actually looks like in 2026.
Register (free) →
The Playbook compressed into a single morning session. Walk in with an idea. Walk out with a pressure-tested concept brief, a build/skip decision on your top three features, and who you need to talk to before you write another line of code.
Apply for a seat (RSVP) →Every track runs on the same six frameworks — sized from a single live cohort to white-label curriculum for your whole org.
3 week & 6 week formats, live online. Ship a real AI product by graduation — full framework set, weekly office hours, peer accountability, and a final pitch session with feedback from operators who've shipped at scale.
Live · Jul 8A 2-hour live session where we work together on a framework from the AI Founder Playbook methodology — previously hosted at NY Tech Week 2026 and made possible by partners who invest in the people building with AI. Walk in with an AI idea, walk out with a pressure-tested concept brief, a defensible decision on where to focus next, and a call list.
Online · 2 coursesTwo focused courses on getting found in the age of AI search — Answer Engine Optimization and Generative Engine Optimization. Take them solo to level up, or run the company track to train your whole team on how AI surfaces (and skips) your brand.
For founders, PMs, and senior operators with a specific decision in front of them. Personalized sessions built to create impactful outcomes & deliverables — offered in partnership with AnitaB.org and the Grace Hopper Celebration.
White-label cohorts and custom AI literacy curricula for enterprises, foundations, and education partners. Currently delivering programs in partnership with Kyros AI, Brown University, and U.S. Department of Education (via USDR). Inquiries by introduction.
Most AI courses teach you to use AI.
This Playbook teaches you to ship something worth doing.
The five-layer test for whether your idea solves a paid problem — or just an interesting one. Where most AI products quietly die.
How to find the three signals that confirm a problem is worth solving — before you've written a line of code, vibed another half-baked prototype that ChatGPT claims will "change the world" or burned another sprint on a feature that no one asked for.
The closed-loop feedback system that turns user behavior into product decisions. Adapted from systems shipped at scale to 500M+ users.
What to ship in v1, what to defer, what to kill. The single tool that prevents the "boil the ocean" trap that sinks most first-time founders.
A visual model for surfacing the ten decisions that actually determine whether your product ships, scales, or stalls. Used at TuneCore, Reuters, and Howard Hughes.
The framework for designing for retention from day one — because most products don't lose users; they were built to lose them. Ported from work with 500K+ creators.
Alisha Outridge built the AI Founder Playbook from 15 years of shipping — at Meta, at Reuters, at TuneCore, and at two acquired startups.
As CTPO of TuneCore, she led AI personalization that drove +25% revenue and +30% engagement across 500K+ creators. As CPO of FlyBy, she shipped the computer vision and AR work that seeded Apple's ARKit. As CPO of WHIM, she scaled a $1B smart-screen platform to 3.3M+ daily viewers across NYC Transit.
She now teaches at Brown University and Hunter College CUNY, advises the U.S. Department of Education on AI governance through USDR, and runs Byte & Chord — a venture studio building AI products across music fintech, education, and government.
The Playbook is what she wishes someone had handed her when she was starting out.
Cohort applications, masterclass dates, and a weekly note on building real AI products. No "10 prompts that will change your life." No hustle bullshit.
